This fits when
The team knows it needs video but has not agreed on what the audience should understand, feel, or do after watching.
From the first idea to the final cut. Brand films, motion and stories made for the feed.
Meraki Head Spa
Production and launch content with Produced by Chi.
See the projectMoon Wolf Provisions
Social and site video with Stu Conry.
See the projectFliff
Wingstop
D2 Digital
Work by Michael Sebastian while at D2 Digital Designs.
See the project5ironCyber
Work by Michael Sebastian while at D2 Digital Designs.
See the projectMillennial Life
EyeQ
EyeQ Cares
D2 Digital
Work by Michael Sebastian while at D2 Digital Designs.
See the projectMeraki Head Spa
Launch campaign content with Produced by Chi.
See the project8gnc develops the concept, art direction and script. For projects that call for cinematic production and editing, we work with Chi-Quynh Nguyen of Produced by Chi. The collection above also includes motion, design and film work made with other collaborators, credited with each project.

Producer & Editor — Produced by Chi
Dallas-based producer and editor who treats brand films like narratives, not deliverables. Intentional framing, a raw aesthetic, and a reel that runs from Ferrari and Lamborghini to the work he ships with us. He produces and cuts; we direct the story. One team, one point of view.
The team knows it needs video but has not agreed on what the audience should understand, feel, or do after watching.
Every shot carries one story instead of becoming a collection of footage looking for a point.
The agreed concept, script, art direction, production, edit, and cutdowns, with responsibilities named before the shoot.
The audience, the decision the film should support, available people and locations, usage needs, and approval at each production gate.
Decide what people should understand and feel before planning the shots. The audience, channel and purpose shape the treatment.
A main film, vertical cuts, captions and stills can carry the same idea into different places. Agree the formats, review points and delivery needs before production begins.
The hero piece. Concept, art direction, and script from us; cinematic production and edit from Chi. A film that carries the story, not just the product.
Vertical series, reels, and shorts shaped for the pace of the feed.
Pacing, color, and sound that make footage feel intentional. The edit is where a good shoot becomes a brand film.
Logo systems in motion, kinetic type, and animated explainers that make the abstract land.
AI-assisted shots and VFX extend what the production can make. Every generated element is still directed and reviewed by a person.
One point of view from storyboard to final cut, so every frame is on-brand and the whole thing reads as one piece.
8gnc leads concept, art direction and script. Our production partner Chi-Quynh Nguyen handles production and edit. The project names those responsibilities before the shoot.
Brand films and commercials, social and short-form work, editing and post, motion and animation, and AI-assisted filmmaking. We agree the formats and treatment around the audience and purpose of the film.
Yes. We use generative tools when they serve the treatment, then direct and review every generated element as part of the same production.
They can be, when planned in scope. Agree the main film, shorter edits, aspect ratios and intended uses before production so the shoot and edit support the versions you actually need.
The audience, what the film should help them understand or do, available people and locations, and intended usage. Agree who approves the concept, script and production stages before the shoot.
Start with the thing the audience should feel or understand. The treatment, frames, and production follow from there.