Questions people actually ask.

We help a business explain its offer, reach suitable customers and make the next step work. The job may involve strategy, identity, a website, content, campaigns or marketing systems. We agree which parts belong in scope and how your team will use them.

Compare the people, responsibilities and work you need—not just the label. A freelancer can provide strategy or specialist delivery; an agency can handle a defined project or coordinate several disciplines. Ask who does the work, who reviews it and what the handoff includes.

It depends on the job. A focused design or website update may be enough; a launch, move or changing offer may need wider work. Compare the scope, evidence and cost with what the business needs before choosing an engagement.

Choose around the job and who will maintain the site. A builder may suit a straightforward site your team can manage. An agency can help when you need specific strategy, design, content, integrations or delivery support. Review the actual work and ongoing responsibilities.

Ask who will do the work, what assumptions support the scope, how decisions and changes are handled, and what completion includes. A clear brief may start directly. When the need is uncertain, ask what further evidence or discovery would help before committing.

Cost depends on the research, deliverables, applications, rights and rollout involved. A logo, an identity system and a strategy-plus-website project are different purchases. Use the cost guide to compare scope, then request a written proposal for the work you need.

Customers may use AI-assisted answers alongside search, referrals and other sources. Check relevant questions and the public information those answers use. Clear, accurate pages help people understand your business, but no page format guarantees an AI mention, citation or recommendation.

Timing depends on the decisions, deliverables, approvals, content and rollout involved. A focused update and a multi-part rebrand need different schedules. Ask for milestones, dependencies, review points and a handoff plan in the proposal rather than rely on a standard duration.

Ask for named deliverables, exclusions, responsibilities, decision points, payment terms, change control, file and usage rights, and any handoff or support. Check that the agreement matches what you expect to receive; rights and obligations depend on the signed terms.

Bring a project or a question. Bring a project or a question. A defined service enquiry does not require Brand Therapy or a paid audit first. Brand Therapy is a separate optional diagnostic offer, with its own written verdict and focused search-visibility review afterward.