Fliff
Fliff's motion spots, reusable creative templates, and microsite carried the same offer. The case study shows the campaign and its recorded results.
View the Fliff project
Reach the right people. Make the next step work.
Need more suitable demand, or a better path from interest to enquiry? We connect campaign strategy, creative, distribution and follow-up around your offer.
Wingstop
Trailers, franchise kits, fan participation, and live playoff placements gave two limited-time flavors a larger life.
View the Wingstop project
Michael Sebastian — graphic designer on the original Wingstop work. Original campaign team: Barkley.
DART
Campaign communication designed for public spaces, from street displays to materials people can take with them.
Explore the work
Design work by Michael Sebastian within DART creative services via LHH placement.
Is this the right fit?
This fits when
You need to reach suitable customers, create demand or improve the path from attention to enquiry and follow-up.
What changes
The offer, campaign, follow-up, and measurement work as one path to a decision.
What you receive
The campaign work named in scope: strategy, creative, distribution, landing pages, follow-up or reporting as needed. Media budgets and ongoing sales operation are separate.
What we need from you
The current offer, funnel and lead data, access to the systems involved, and a clear owner for sales follow-up.
Plan the campaign and the next step.
Start with the audience and offer. Agree how creative and distribution—including paid media where appropriate—will reach suitable people, and how the page and follow-up will help them act. Test the path and review enquiry quality; no lead volume is guaranteed.
Make the handoff workable.
Campaign and sales teams need agreed messages, lead routing, and a clear follow-up owner. Automation supports that process; the team still owns the decisions.
Search work, scoped to the need.
Start with what people ask, which pages they find and whether those pages help them take a useful next step. We can review available website and search data, technical access and the way your business appears in search results and AI-generated answers.
The work may include technical fixes, clearer page structure, useful content, structured information and measurement. We agree the inputs, deliverables, access, review and follow-up before work begins. Search rankings and AI citations change; no placement is guaranteed.
A website repair, content project and ongoing search program are different scopes. Media spend, third-party tools and ongoing care are named separately where relevant.
What the work can include.
Campaign Strategy & Creative
Ideas that travel, built to move a specific audience to a specific action.
Conversion & Funnel Architecture
The path from first touch to decision, designed so the friction is yours to remove.
Outbound Engine
Outreach messages and follow-up shaped around your offer, with review, sending and sales responsibilities agreed before work begins.
Lead Infrastructure
Lead records, routing and handoffs organized around the systems your team uses, with access and follow-up ownership agreed in scope.
Email & Lifecycle
The messages that nurture, convert, and bring people back. Automated, not robotic.
Questions about the work.
When is activation work the right next step?
When you need suitable demand, a campaign for a specific offer, or a clearer path from interest to enquiry. We examine audience, creative, distribution and follow-up before agreeing the work.
What can the project include?
Campaign strategy, creative, paid media, landing pages, messages, routing and reporting can be included where relevant. We agree the scope, platform budgets, review process and follow-up responsibilities before work begins.
Do you run sales follow-up for us?
We agree who owns follow-up, who reviews messages and who can send them. Routing, automation and outbound support can be scoped around that process; ongoing sales operation is a separate responsibility.
What should we bring to the first discussion?
Your offer, intended audience, any campaign or enquiry evidence, and the systems and people involved. If this is a new campaign, bring the goal and constraints rather than invent a performance baseline.
Brand or marketing problem?
Read the guide
Content & editorial
Read the guide
Brand Ops
Read the guide
Attention is not the finish line.Build the path to a decision.
Bring us the campaign, funnel, or pipeline that keeps losing people. We will find the break before you buy more traffic.