Seasonal wings → permanent menu
Trailers, franchise kits, fan participation, and live playoff placements gave two limited-time flavors a larger life.
See what changed
What had to change.
Chili-Lime and Mango Habanero had a short sales window. The campaign needed enough momentum to make each release feel worth following.
The Brand Idea.
Trailers, franchise kits, fan participation, and live playoff placements gave two limited-time flavors a larger life.
What we built.
Identity & Design
Created propaganda-style posters and motion assets that made each flavor feel like an event.
Activation & Growth
Built campaigns turning limited-time wings into cultural moments, lifting social chatter 1,026%.
A campaign people could see.
Outdoor, posters and print keep the campaign recognisable across public surfaces.
The campaign, in hand.
Campaign kits bring the same messages into physical formats.
The campaign, worn.
Apparel studies extend the campaign language into fabric and print.
Heat beyond the headline.
Packaging and window studies carry the food and campaign expression together.
What changed.
+1,026%
Social Chatter
Massive engagement spike
See the full result record
- Social chatter increased by 1,026%
- The campaign system was reused across seasonal flavor releases
The people behind the work.
- Michael Sebastian
- Creative Director
Image credits
Michael Sebastian — graphic designer on the original campaign work.
Michael Sebastian — graphic designer on the original Wingstop work. Original campaign team: Barkley.
Michael Sebastian — graphic designer.
