RHSA
RHSA’s navy and gold identity carries into its website, event communication and family onboarding.
View the RHSA project
Michael Sebastian — original RHSA brand work.
Make your business recognizable.
If your logo, website, and sales materials feel unrelated, give them a common direction. We design the marks, type, color, and guidelines that hold them together.
Moon Wolf Provisions
We built the website, search, email, and commerce system that gave it somewhere to gather.
View the Moon Wolf Provisions project
Logo, typography, and cowboy/cowgirl illustrations in collaboration with Sarah Ratliff. Social and site video in collaboration with Stu Conry.
Logo, typography and cowboy/cowgirl illustration in collaboration with Sarah Ratliff.
Meraki
Head Spa
We brought Meraki’s brand, booking and in-person care together: a clear message, an online booking experience and a bilingual tool that helps staff explain scalp care.
View the Meraki Head Spa project_1769835027678.5940884c.jpg)
Hero video production and launch campaign social content in partnership with Produced by Chi.
Millennial Life
A rebuilt website, useful search content and an intake process supported by staff training, quizzes and practical tools.
View the Millennial Life project
Michael personally rebuilt the website, content and SEO under Michael Lee Sebastian d/b/a Branded Mayhem. Liz reviewed the quiz; Sarah received training on the adapted intake process.
ANDRES
A structural identity carried into project materials and the website.
Coming soon
Design work by Michael Sebastian.
8gnc
Our own identity, from a website shortcut to the materials that help people work through a question.
Brand identity: 8gnc.
Is this the right fit?
This fits when
The business feels specific in person but looks interchangeable online, or the identity breaks every time someone new uses it.
What changes
A visual system built around the cues you want people to recognize, with rules your team can use.
What you receive
A visual identity system with the marks, type, color, image direction, and guidance needed for the agreed scope.
What we need from you
The current identity, real examples of where it fails, the team who uses it, and the business decisions the new system must carry.
Make the pieces belong together.
A mark has to work on a sign, a phone, and a sales document. Type, color, photography, and motion need rules that hold across those uses.
Give the team usable guidance.
We document the identity with examples and reusable components. The next person making a slide or updating the site should know what to do.
Recognize the right business
Before replacing the identity, find out which parts people already connect with your business. Keep useful recognition, then give the team a system they can use consistently.
Research and how we use it
Ehrenberg-Bass's distinctive-asset measurement examines how strongly and uniquely an asset links to a brand. That gives identity work a concrete question: do people connect this color, shape or other element with the right business? Distinctive Asset Measurement.
Our suggested starting exercise is to test selected existing assets with suitable buyers before replacing them. Ask which business each asset brings to mind, without supplying the name. Keep useful recognition where the evidence supports it. This exercise is a proposal, not a published research protocol or a guarantee that a redesign will increase sales.
What the work can include.
Visual Identity Systems
Logo, marks, type, color, and the rules that hold them together across everything you make.
Art & Visual Direction
The look and feel that sets the tone. Confident specificity over safe minimalism.
Design Systems
Tokens, components, and guidelines your team can build on without breaking the brand.
Photography & Image Direction
Human-first imagery, graded to feel like you. Not stock, not AI-gray.
Brand Guidelines
A living guide, so the brand survives contact with everyone who touches it.
Questions about the work.
What's included in an identity system?
Marks, type, color, image direction and guidance for using them together. We agree which templates and applications your team needs before the project starts.
Do we need to replace our logo?
Not automatically. Start with the identity you use now and where it falls short. Consider what people already recognize before replacing it; the useful change may be to the wider system rather than the mark.
Does identity work include a website or printed materials?
A website build and printed pieces are separate deliverables. We agree where the identity needs to work and which applications will be produced as part of your project.
How will our team use the identity afterward?
The guidance should show how the parts work together in real uses. Agree the examples, reusable components, final file formats and handoff instructions your team needs before work begins.
Looking current is easy.Looking unmistakably yours is the job.
We will find the gap between how the business feels in the room and what the identity tells people from a distance.