Make the first step into therapy clearer.
A rebuilt website, useful search content and an intake process supported by staff training, quizzes and practical tools.
See what changed
What had to change.
The practice needed a clearer website and a more consistent intake process. Scattered messaging and tracking gaps made it harder to explain services and read inquiry records.
The Brand Idea.
A rebuilt website, useful search content and an intake process supported by staff training, quizzes and practical tools.
What we built.
Brand Strategy & Positioning
Pulled scattered messaging into one clear modern wellness brand.
Identity & Design
Refreshed the visual identity for the rebuilt brand.
Websites & Digital Experience
Rebuilt the site around conversion with an intake quiz that sorts visitors by need.
Content & Editorial
Paused paid ads and developed useful content, service-page SEO and quiz material reviewed by Liz.
Activation & Growth
Translated the Excel intake process into HubSpot steps, adapted the SOP and trained Sarah. Documentation and training do not establish full CRM adoption.
A welcoming digital front door.
The website and its visual language extend the same introduction online.
A guide to the conversation.
The print system gives the identity a useful place in the conversation.
Small reminders, together.
Apparel and everyday objects explore the identity beyond the page.
Clarity in the room.
Environmental identity studies carry the same palette and tone into a space.
What the report recorded.
60 / 22
July inquiry records
Reported year-over-year totals
63 / 19
August inquiry records
Reported year-over-year totals
Source: September 2, 2025 report. Categories overlap and collection methods differ across years. These are inquiry records, not unique prospects, appointments, paying clients or revenue. The comparison does not establish that this work caused an increase.
See the full result record
- The September 2, 2025 report recorded 60 website inquiries versus 22 for July year over year, and 63 versus 19 for August.
- Those totals include overlapping quiz and Vibe Check categories and different collection methods across years.
- These are reported inquiry records, not unique prospects, appointments, paying clients or revenue.
- The work included intake documentation and staff training; full CRM adoption is not established.
- Content strategy was prepared for eight team members; this does not establish adoption.
- Source configuration maps 12 service, resource and team routes plus three therapist-profile routes to articles. These mappings are not ranking or booking proof.
The people behind the work.
Michael personally rebuilt the website, content and SEO under Michael Lee Sebastian d/b/a Branded Mayhem. Liz reviewed the quiz; Sarah received training on the adapted intake process.
- Michael Sebastian
- Creative Director
