From internal creative to full-scale production
Art direction, concept development, and motion content for a B2B digital marketing agency—spanning promo videos, social campaigns, and client-facing production.
See what changed
What had to change.
D2 needed creative that could work across channels—promo videos that positioned the agency, social content that sustained attention, and client production that proved capability. The internal team was stretched thin, and creative fatigue was real.
The Brand Idea.
Art direction, concept development, and motion content for a B2B digital marketing agency—spanning promo videos, social campaigns, and client-facing production.
What we built.
Identity & Design
Led the art direction and visual concepts for the agency's promo work.
Content & Editorial
Ran a weekly social testing program with native-feeling content that kept the feed alive.
Activation & Growth
Produced promo and client videos that positioned the agency and lifted social click-through.
Social Media Lab
Weekly Testing + Native Content
The team turned an underperforming feed into a repeatable testing program. Weekly themes based on engagement signals, native-feeling formats with professional polish, and a simple cadence: test, rotate winners, keep the feed alive.
What this included
- Weekly content themes driven by engagement data
- Lightweight lead magnets paired to high-interest posts
- AI-generated creative for rapid iteration
- Carousel campaigns with clear conversion paths
AI-Generated Content
Rapid Creative Iteration
We used generative tools to make and compare more visual directions before committing production time. The reel shows the ideas that survived that edit.
Social Media Assets
Carousel + Content Suite
The carousel templates gave the team a reliable starting point for weekly posts while leaving enough room for each idea to look like itself.
What changed.
Motion is not decoration. It's how strategy becomes felt, remembered, and repeated.
12
Video Productions
Promo + client work
52
Weekly Content Pieces
First year cadence
+100%
CTR Improvement
Social campaigns
See the full result record
- Complete promo video communicating D2's positioning and capabilities
- Sustained engaged reach and reduced creative fatigue
- Better repeat exposure among priority audiences
- Documentary-style case studies for enterprise clients
- Promotional videos with cinematic production quality
The people behind the work.
Video production in collaboration with Produced by Chi.
- Michael Sebastian
- Strategy, Creative Direction · Creative Direction, Concept
- Jordan Mkwanazi
- Social Strategy Management, Platform Management
- Chi-Quynh Nguyen
- Content Production, Video Editing · Promotional Video Production, Editing
Image credits
Michael Sebastian — creative work at d2 Digital Designs.
Creative work by Michael Sebastian while at d2 Digital Designs.
