Clarity before care
We brought Meraki’s brand, booking and in-person care together: a clear message, an online booking experience and a bilingual tool that helps staff explain scalp care.
See what changed
What had to change.
Meraki Head Spa brought the Japanese head spa ritual to North Texas. The challenge was bigger than a booking page. We needed one idea expressed across every touchpoint. Calm brand. Frictionless software. A clear path from first impression to rebook.
The Brand Idea
Clarity Before Care
We built the Meraki brand strategy around a simple truth. People want scalp clarity and confidence before anything else. The brand speaks softly. The experience removes friction. The promise is consistent wherever you meet it.
What this included
- Positioning: Japanese head spa plus modern wellness
- Tone: calm, honest, confident
- Service architecture: named rituals, mini-rituals, at-home tie-ins
- Message system: one voice across FB, IG, TikTok, Google Business, SMS, Eventbrite
- Sister-brand alignment: shared identity and offers with Q Nails & Spa
What we built.
Brand Strategy & Positioning
Defined the “Clarity Before Care” positioning and one consistent message across every channel.
Identity & Design
Designed the print suite, signage, certificates, and analysis-kit materials.
Websites & Digital Experience
Built the booking platform and a bilingual scalp-analysis app for the technicians.
Content & Editorial
Produced short-form social videos that earned attention before any ad spend.
Activation & Growth
Ran the launch campaign and influencer partnership that drove 89 event registrations.
A website direction.
A website direction that carries Meraki’s identity and treatment room atmosphere onto desktop and mobile with a clear path from the first question to booking.
Booking made simple
Calm on the Surface, Serious Underneath
Guests can choose a treatment, see available appointments and book alone or with friends. The booking experience keeps services and staff availability in sync, with email and text confirmations, reminders and follow-up.
What this included
- A nine-step booking flow for one, two or four guests
- Current appointment availability for each provider
- Email and text confirmations, reminders and follow-up
- Tracking that shows where booking enquiries came from
Scalp Analysis Companion
Clear guidance from the tablet to the take-home card
A tablet tool guides staff through nine scalp-analysis steps in two languages. It brings together more than 50 observations and recommends a cleanse, treatment and balance plan. At the end, staff can open a simple summary of what to write on the guest’s take-home card.
What this included
- Nine guided steps in two languages
- More than 50 observations brought together
- A recommended cleansing and treatment plan
- A final summary to copy onto the take-home card
- Works without a continuous internet connection
Launch Campaign Content
Short-Form That Converts
Organic short-form formats earned attention and provided the creative baseline for scale. We validated video hooks organically, then promoted what worked. Meta drove steady, high-intent traffic to registration. The creative and landing experience worked together.
What this included
- TikTok: 629 views, 14% engagement rate
- Instagram: 1,360 views with active comment threads
- Meta paid: 4,024 reach, 350 clicks
- Format-market fit validated before ad spend
UGC + Influencer
Vianka Macias · Collabstr Partnership
We partnered with local Dallas influencer Vianka Macias (@viankavianey) through Collabstr for TikTok and Instagram deliverables. VIP treatment, real reactions, platform-specific cuts: Instagram for gift-giving angle (male audience), TikTok for self-care/pampering take. Paid partnership posts with ad authorization enabled. Bonus ask: 15-sec teaser for the Free 2-Min Scalp Lab pop-up.
What this included
- Instagram Reel + TikTok Video (45 seconds each)
- Platform-specific hooks: gift angle vs. self-care
- Content approved for paid ads with Business Partner Promote enabled
- Bonus pop-up teaser for Q-Nails Scalp Lab event
- Active comment engagement: "I need to go!", "Obsessed already"
Physical System
Designed In House, Built to Scale
We produced the assets that make the experience feel real. Creative is not decoration. It is the interface people use to decide, book, and return.
What this included
- Table cover and signage
- Scalp Analysis Kit: analysis card, certificate, envelope, wax seal
- Brochures and pop-up QR minis
- Gift certificates on Gartner Studios stocks
- Cost modeling for in-house versus outsourced print
Grand Opening
October 25, 2025
The grand opening open house brought the brand to life. Community, sponsors, and clients experienced the Meraki ritual firsthand—scalp scans, Hydro-Dhara previews, and at-home plans that converted interest into bookings.
What this included
- 89 registrations from a single campaign window
- Pop-up series with mini-ritual experiences
- Community outreach and local sponsor alignment
- Influencer playbook documented for future cycles
The identity in the room.
A treatment-space study brings the visual language into the service setting.
What changed.
When brand, software, and funnel speak the same language, attention turns into action — and results compound.
89
Registrations
First campaign window
13%
Conversion Rate
Eventbrite visitors to tickets
14%
Engagement Rate
TikTok organic
See the full result record
- 663 Eventbrite page visits during launch campaign
- 89 registrations/tickets reserved (13%+ conversion rate)
- Meta reach: 4,024 with 350 combined clicks
- TikTok organic: 629 views, 14% engagement rate
- 23,486 opens from Plano Moms newsletter partnership
The people behind the work.
Hero video production and launch campaign social content in partnership with Produced by Chi.
- Michael Sebastian
- Brand Strategy, Messaging, Visual System · Platform Architecture, Frontend, Backend, Integrations · App Design, Development, UX Flow · Campaign Strategy, Creative Direction · Influencer Strategy, Brief, Collabstr Management · Print Design, Production Management · Event Strategy, Asset Production
- Jordan Mkwanazi
- Social Content, Community Management · Community Outreach, On-Site Support
- Chi-Quynh Nguyen
- Hero Video Production, Launch Campaign Content
Image credits
Brand identity and website design direction: Michael Sebastian.
