The Hook
Michael pitched a business-continuity angle and secured local coverage featuring owner Josh Knighton after the Amazon service outage. The publisher posted the story on October 28, 2025.
Read the MyHighPlains story
From a field conversation to a useful handoff
Four landing-page paths, guided prospect enrollment and service-specific follow-up materials for a Panhandle IT provider.
See what changed
What had to change.
Generic MSP messaging wasn't landing. Forms and follow-ups felt slow. Automation was manual. No strong local hook to earn trust or media attention.
The Brand Idea.
Four landing-page paths, guided prospect enrollment and service-specific follow-up materials for a Panhandle IT provider.
What we built.
Brand Strategy & Positioning
Shaped service-specific messaging and a local business-continuity media angle.
Websites & Digital Experience
Built four landing-page paths, interactive tools and a guided prospect-enrollment interface.
Content & Editorial
Wrote nine nurture tracks: 42 distinct marketing bodies across 72 chain positions, plus three operational messages. Authored content, not a send count.
Activation & Growth
Documented the nine service paths and HubSpot handoff code, with field-sales training. No enrollment-time or zero-error benchmark is claimed.
From the website to the tools.
The landing pages and authored tools share a clear path through the offer.
What we delivered.
Give the person in the field a next step they can actually follow.
Guided
Prospect enrollment
Service, pain point and prospect details
9
Service paths
Mapped in the recovered source
HubSpot
Handoff code
Integration source, not a live connection test
Source capabilities and authored materials. The 2026 restored demonstrations are separate from the original delivery; they do not establish current HubSpot connectivity, adoption, enrollment speed or error-free operation.
See the full result record
- The recovered portal source includes service and pain-point selection, prospect details and a personalized opening/email preview.
- Nine service paths are distinct from the four landing-page paths and nine nurture tracks.
- The copy artifact contains 42 distinct marketing bodies reused across 72 chain positions, plus three operational messages. These are authored materials, not a send count.
- Training and nurture documentation accompanied the field-sales interface.
The people behind the work.
Michael completed this work under the Branded Mayhem trading name, before Branded Mayhem Collective LLC was formed.
- Michael Sebastian
- Creative Director
Image credits
Michael Sebastian — campaign landing-page design.
