From admin debt to automated pipelines
A 30-year-old nonprofit brought its website, fundraising, event routing, and family onboarding into one working path.
See what changed
What had to change.
Leadership was buried in manual email loops, broken newsletter links, scattered event workflows, and a fundraising setup that created friction instead of momentum.
The Brand Idea.
A 30-year-old nonprofit brought its website, fundraising, event routing, and family onboarding into one working path.
What we built.
Websites & Digital Experience
Rebuilt the website for clarity and trust, with clear tour and donation calls-to-action.
Content & Editorial
Built a search-friendly FAQ strategy so people could find answers on their own.
Activation & Growth
Set up easier fundraising and automated onboarding so leadership stopped doing manual work.
The identity, put to use.
Event print, apparel and everyday association materials carry the same visual system.
A home for the association.
The desktop and mobile website bring association information into one place.
What changed.
When onboarding, fundraising, and event communication share one path, staff and volunteers spend less time moving information by hand.
Zeffy
Zero-Fee Platform
Replaced BetterWorld
5+
Automations Built
Onboarding & routing
See the full result record
- Admin debt reduced through automated new family onboarding
- Fundraising simplified with zero-fee platform and cleaner donor experience
- Event marketing separated from core member communication via HubSpot
- Sponsor activation value increased with tiered screen-time and opt-in lead capture
- Clear tour + donation CTAs above the fold on homepage
The people behind the work.
- Michael Sebastian
- Creative Director
Image credits
Michael Sebastian — original RHSA brand work.
