Security footage meets TikTok brain + a content engine that ships
A recurring short-form series and five focused GPT tools helped a security brand publish faster without losing its voice.
See what changed
What had to change.
Most security brands market with fear. Sirens. Break-ins. Paranoia. Stock footage of hoodies. EyeQ wanted reach with small business owners and younger managers, but without triggering the "Big Brother" vibe. The real challenge wasn't "make content." It was: make surveillance feel normal, helpful, and shareable.
The Brand Idea.
A recurring short-form series and five focused GPT tools helped a security brand publish faster without losing its voice.
What we built.
Content & Editorial
Created the recurring “Friday Fails” video series and AI tools that ship on-brand content fast.
Activation & Growth
Made surveillance feel likable and shareable, driving the brand's best-ever weekly engagement.
From the page to the guide
I designed these EyeQ landing pages and their supporting download artwork while at d2, with supporting copy, positioning and campaign strategy. These current website captures show the design in context.
"Friday Fails" Short-Form Series
Platform-Native Creative
The team built "Friday Fails" around real surveillance moments that were strange, familiar, or funny. The same beat structure returned each week, so viewers knew what they were watching and the product could stay present without leaning on fear.
What this included
- Beat structure: hook → reveal → caption payoff → brand tag
- Type treatments, lower-thirds, punch-card captions, end cards
- Weekly cadence plan anchoring engagement and expectation
AI-Enhanced Brand Video
The Weird Companion Piece
Michael performed the short on green screen, then the team used facial tracking and voice modulation to swap in the EyeQ mark. The oddness carried the idea before a feature list had to.
AI-Fueled Content Workflows
The Infrastructure Play
Michael built five focused GPT tools. One found topics, one assembled sources, one drafted, one shaped landing pages, and Vigil kept the sales language consistent. The handoffs got faster without letting the voice wander.
What this included
- Type & Topic Generator: picks from five proven blog templates
- Blog Researcher: builds structured knowledge packs with citations
- Blog Writer 9000: publish-ready drafts with Flesch-Kincaid ~60
- Landing Page Writer: conversion-focused, friction-reducing copy
- Vigil: AI mascot + sales guide with consistent, on-brand responses
The guide, beyond the screen.
Guide and event-collateral studies carry the same information into print.
What changed.
A recurring format gave the audience something recognizable to return to. The tools behind it shortened the handoffs without deciding what was worth publishing.
#1
Weekly Engagement
In brand history
5
GPT Tools
End-to-end pipeline
60
Readability Score
Flesch-Kincaid target
See the full result record
- Highest weekly engagement in brand history
- Lift in subscribers/followers on YouTube + Instagram
- Content turnaround time slashed via automated research and first-draft pipelines
- Consistent brand voice locked across blogs, landing pages, and interactions
- Internal validation: "We've never seen anything like this in our space."
The people behind the work.
Motion + Edit: Chi-Quynh Nguyen (Produced by Chi). Role: Art Direction, Concept, Storyboards, Copy/Scripting (Michael Sebastian, at d2)
- Michael Sebastian
- Art Direction, Concept, Storyboards, Copy · Concept, Performance, AI Direction · Strategy, System Design, Prompt Engineering
- Jordan Mkwanazi
- Series Structure, Cadence Planning, Distribution Push
- Chi-Quynh Nguyen
- Animation, Editing, Post-Production · Production, Editing, VFX
Image credits
Design work by Michael Sebastian while at d2 Digital Designs.
Design work by Michael Sebastian.
