Brand StrategyApr 26, 2026
We Killed the Paid Stunt by Noon. The Cult Was Already Enough.
Moon Wolf had a protest-sign campaign greenlit for opening week — actors hired, signs printed, plan locked. By noon Saturday, the line was already out the door. Richie pulled the campaign. Here's what that decision proved about audience-building vs. audience-renting.
Brand StrategyCase StudyMoon Wolf